Oral-B Pro-Expert – Smartpaste

Feb 24, 2023

It’s always a pleasure to work with the talented people at Epoch Design, so we jumped at the opportunity to work with them on this Oral-B Smartpaste project. The brief was to work with their designers to create a tiny environment where mini Oral-B scientists worked away at the various aspects that make Pro-Expert a extra special toothpaste.

Epoch have a very dynamic creative process so it’s always a pleasure to be on-site with them and get involved and share techniques and ideas. Working with them in this way allowed us to intuit the ideas of their artists and reflect their designs in a ‘real world’ 3D environment.

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