I recently completed some exterior architectural visualisation CGIs for a local property developer – the results are nice and the client is happy – but the best thing about the project was building up the relationship; working directly with the developer and liaising with other parties has been an enjoyable experience.
Apart from circumventing layers of management I was given the opportunity to help in the design process – the developer sat next to me and we ran through different material scenarios & adjusted architectural details until he was happy.
I think that architectural visualisation can easily be leveraged by property developers at the design process as well as for advertising and planning permission; by planning the project as I did, I was able to arrange an afternoon meeting where we used real-time rendering to quickly explorer design elements.
Another great experience with this project was that I share an office with a group of talented artists and designers, and the developer was so impressed he asked for one of my colleagues to produce the marketing materials and brochures.